From Street Food to Destination Dining: How One Quayside Entrepreneur is Reshaping Newcastle's Food Scene
A former market trader's bold expansion into hospitality is drawing crowds to the city centre and proving there's hunger for authenticity in the North East.
Verified by The Daily Newcastle editorial teamLast verified: 29 June 2026
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Three years ago, Sarah Mitchell was running a weekend street food stall from the Grainger Market, selling Korean-inspired flatbreads and kimchi fries to office workers on their lunch breaks. Today, she's the owner of two established venues and is weeks away from opening a third site on Collingwood Street—a venture that represents a significant bet on Newcastle's continuing hospitality renaissance.
"I was doing about £600 a day from the market stall," Mitchell recalls. "It was good money, but I knew there was more we could do." In 2024, she opened her first permanent restaurant, Gochugaru, a 40-cover neighbourhood spot tucked away on Northumberland Street. Within months, it was drawing queues down the block. By spring 2025, a second location had opened in Jesmond, capitalising on the affluent residential demographic and university footfall in the area.
The figures tell a compelling story. According to data from the North East England Chamber of Commerce, independent food and drink businesses in Newcastle grew by 12.7% year-on-year through 2025—outpacing the national average of 8.2%. Mitchell's expansion sits comfortably within this trend, but her approach stands out for its focus on quality over volume and community engagement over corporate scaling.
The Collingwood Street venue will be her largest yet—a 120-cover restaurant and cocktail bar housed in a Grade II-listed Georgian townhouse, with a projected investment of £480,000. Unlike many entrepreneurs in the sector, Mitchell has opted to self-fund through retained profits rather than seek venture capital, a conservative but sustainable strategy that reflects the cautious optimism many hospitality operators feel heading into the latter half of 2026.
"The market's matured," says James Blackwell, head of hospitality at Newcastle Business Forum. "What worked five years ago—just opening another burger joint or coffee shop—won't cut it now. People want authentic stories, quality food, and genuine connection to their neighbourhood. Sarah's tapped into that."
Her menus remain rooted in Korean and East Asian cuisines, with mains typically priced between £14 and £18, positioning her venues as accessible but uncompromising. Staff retention has been notably strong—unusual in an industry notorious for turnover—suggesting the work environment reflects her philosophy.
As the Collingwood Street opening approaches, Mitchell is keeping expansion plans cautious. "We're not trying to be everywhere," she says. For Newcastle's hospitality sector, that restraint may be precisely what sets her apart.
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