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Tuesday 21 July 2026
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The Daily Newcastle

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Online radio growth reshapes Newcastle job and talent market

Digital audio platforms are creating fresh roles and pulling skilled workers into the Hunter region.

By Newcastle Business Desk · Published 20 July 2026

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Online radio growth reshapes Newcastle job and talent market
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Online radio stations added 42 new media and production roles in Newcastle during the first half of 2026, according to listings tracked by the Hunter Employment Service.

The national uptick in online audio use has reached the city at a time when traditional broadcast outlets have trimmed staff. Local employers now compete for engineers, content producers and on-air talent who once looked only to Sydney or Melbourne studios.

Hunter Street operations and university links

Two digital stations now run small studios above shops on Hunter Street, one block from the Civic Theatre. They draw on graduates from the University of Newcastle media program, which placed 28 students in paid placements this year. The Newcastle Chamber of Commerce has also run a six-week digital audio workshop at its offices on Wharf Road, attended by 19 local job seekers in May.

These sites offer hybrid shifts that suit workers who want to stay in the region rather than commute to capital-city networks.

Pay rates and hiring patterns

Seek data for the Newcastle postcode area shows a 28 percent rise in audio production advertisements between January and June 2026, with average salaries listed at $82,000. Employers report difficulty filling senior producer positions, leading some to offer remote options for part of the week while requiring studio time on Hunter Street.

Workers moving into these roles often bring skills from podcasting or live-streaming backgrounds, shifting the local talent pool away from older FM and AM stations.

Job seekers should update portfolios with short-form audio clips and contact the University of Newcastle careers office or the Chamber of Commerce workshop series before the next intake round in August.

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